Listen to search
Map questions and real buying intent.
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SEARCH / PAID INTENT
Be useful at the right moment.
Connect what people are searching for with a relevant answer, a credible offer and a destination that makes sense.
Start a conversationZX7 / GOOGLE ADS
01 / THE PURPOSE
A more deliberate path from search query to useful action.
02 / WHAT WE MAKE
DEFINED BEFORE WE STARTWhat goes
into the work.
- 01
Search-intent and keyword-theme research
- 02
Campaign and location structure
- 03
Ad copy matched to landing-page content
- 04
Negative-keyword planning and measurement checks
- 05
Search-term reviews, budget checks and reporting
03 / THE PROCESS
Clear thinking.
Careful making.
Align the page
Make ads and destination answer the same need.
Launch carefully
Configure structure, budget and measurement.
Review evidence
Check terms, costs and meaningful actions.
04 / NO SURPRISES
CLEAR TERMS / REAL OWNERSHIPEverything agreed.
Before the first invoice.
People actively look for your service or product and you want to make search advertising more intentional.
Your offer, locations, website, existing account if any and advertising budget.
Account access, policies, page readiness and measurement requirements determine the launch schedule.
The proposal covers campaign types, searches, tracking, reporting and ongoing work as applicable.
What might cost extra
Ad spend and paid third-party tools are separate unless explicitly included.
Your business domain and advertising accounts stay under your control. Deliverable ownership, editing access and handover are specified in the written agreement. No guaranteed leads, sales or search positions.
05 / VERIFIED WORK
NO FICTIONAL CASE STUDIESReal projects.
When approved.
06 / QUESTIONS
Straight
answers.
Can you work with our existing account?
Yes, subject to access and an initial review.
Will we appear first on Google?
No position is guaranteed. Placement depends on auctions, relevance, competition and budget.
How do pricing and handover work?
We write down deliverables, timing, fees, revision rounds and handover before work begins. Third-party costs and ongoing work are separate unless specifically included.
07 / LET'S BEGIN